Have you ever felt too influenced to buy a product? That’s actually a trick questions.
I think nowadays, it’s so easy to see something on someone on the inter-webs, want it, swipe up or click on a link, and have it at your doorstep in 3-5 business days. Thank goodness for the evolution of technology, am I right. But with all the advancements and the ability to have what you want when you want it, do you ever feel too influenced?
If you follow many bloggers and/or influencers on Instagram then you are well aware about the magic that is the #Amazonnightgown. The hype was originally created by blogger and podcaster Grace Atwood of The Stripe. Not really a nightgown but a dress, Grace shared about the affordable dress a few months and it went viral. Readers and followers started sharing their photos wearing the Amazon dress, using Grace’s hashtag #amazonnightgown, and overnight everyone and their mom, literally, owned the dress. Thankfully it comes in different prints and patterns, but you get the idea.
I don’t think Grace ever intended for the virtual pandemonium that followed her innocent share about the mumu-esque dress that’s under $30. But that’s the power of influence. Grace, and many bloggers and influencers, have that type of impact on their community of followers. That’s how business and brands work these days – hitch your ride to the “influencer” that has the most clout and following and you’ve got gold.
That’s why it’s so important for my little community of readers and social media “followers” (I hate that term) to engage with what I share. If you felt compelled to purchase something because I recommended it or tried a mom hack I share on Instagram Stories, I’d love it if you’d tag me or left a comment on IG or this blog. Your engagement with my content shows brands that I’ve got “influence” and I’m worth investing in.
But influence can be a bad thing too. As a content creator and consumer, I often fall victim to the powers of influence. Many of my most recent purchase have been recommended by bloggers/influencers that I trust and admire. This straw bag in this post – influenced by Caitlin. To be frank, I haven’t been the most financially responsible person this summer and for that I blame my influencers and my lack of will power.
I really hope y’all never feel influenced in a bad way with what I share here on FabAve or social media. I never want to feel pushy or car salesman like – that’s not genuine or who I am. I want this space to be somewhere where you can get inspiration to sprinkle a little FabAve into your everyday life/style. Okay…this post went far too long but I hope it made you think about the things you’re bringing into your life.
Oh and if you were wondering, I did purchase the Amazon dress in this print😉
Get the Look: